What is that saying, "Build it and they will come"?  That may work for some things but for the Web it's more appropriate to say, "Build it, market it and then they will come".

Here are just a few tips to use in addition to search engine registrations to help promote your website. Maybe some or all of them will be appropriate for you to use.

• Include your website address on everything just as your physical address and phone number are, i.e. business cards, stationery, printed advertisement, etc.
   
• Still have a supply of stationery to use up? Try using a small coordinating label with your website address inviting people to visit your website. Stick them on outgoing envelopes, the back of your business cards, whatever is appropriate for your business.
   
• Don't forget to include your website address on promotional items such as tee shirts, mugs, golf balls, pens, calendars, etc.
   
• If you're a team sponsor include your website address along with your name on the team shirts.
   
• Include your URL in answering machine or voice-mail messages. For those who call your office outside of office hours, why not spell out your Web address in your message, so that they can immediately help themselves to the information they need?
   
• Include a signature file containing your website address at the end of every email message you send.
   
• Host a giveaway. Announce a drawing for a free something-or-other once a month. Those who sign the guest book during that period -- and people can re-register every month -- are eligible to win.
   
• Offer discounts with an online coupon.
   
• Exchanging links with other sites is a very popular way to increase traffic to your site.
   
• Some associations and/or clubs list member website addressees in printed directories as well as a link to their members' website from the association's website. Don't miss out on this opportunity.